Executive Team

Simon Procopenko
Co Founder

Simon Procopenko, 49, is a native of San Francisco and the proud father of 3 children. His 27-year old son graduated at the top of his class at UC Irvine, passed his bar exam in California and is now a practicing attorney in his home state. His 22 year old daughter graduated from Long Beach State and is now in her first year of a Masters Program in English literature. His 12 year old daughter is currently enjoying her pre-collegiate years. Married for 27 wonderful years, Simon along with his family recently had to deal with the loss of Mrs. Procopenko to a hard-fought battle with cancer.

Before assuming his current role as CEO at NanoTech Fuel, Inc., Mr. Procopenko had other successful business ventures. In 1977, he began in the lumber business and transformed a small retail operation into a $20 million per year company that included a full service contractor yard and Home Center. During that time, he utilized his extraordinary entrepreneurial skills to purchase and develop 12 million dollars worth of residential and commercial property in Northern California.

Selling his business in 1995, Mr. Procopenko became a consultant to the lumber industry. He served in both the retail market and in the manufacturing of raw materials from timber land to the final production of finished material. He also served as a consultant to Home Centers, creating new and increased sales through product diversity and his knowledge of the marketplace. In 1996, Simon began a wholesale distribution business of lumber and building materials which mainly served California, while still accommodating several other areas within the United States. This business, S&C Wholesale Lumber, is operating today supporting high end commercial clients and is a green company with Forest Stewardship Council (F. S. C.) certification.

From 1995 to 2001, Mr. Procopenko's networking experience was gleaned while working as a representative in Nu Skin International, a 1.4 billion dollar debt free company. As an Executive Distributor, he built an organization throughout the US and Pacific Rim, working directly with some of the top money earning distributors within that company. He began with 4E Company in early 2007 with their fuel additive product and built an organization that grew to several thousand distributors. Because of this experience, Simon began searching the industry for THE product that would accomplish the goal of decreasing emissions while creating measurable fuel savings.

Simon found H2OIL to be the optimal opportunity, as eeFuel^® fits the necessary criteria for explosive growth, revenue generation, and the science to create the ultimate business opportunity in Network Marketing. His vision for starting the NanoTech Fuel Company was to take the existing concept of 4E Corporation and to build on it through proven science and a well trained distributor force.

A worldwide distribution network in the largest market place of our time, with the timeliest product of this century to date, is what NanoTech Fuel, Inc. represents. Wherever vehicles are driven, or homes are heated, motors are run or heating oil is needed, our product, backed by a well seasoned highly professional, leadership team can only spell success.


Mr. Reuben Borg
President

Mr. Reuben Borg, President of NanoTech Fuel Inc., is the proud father of three children, all of which he adores. He earned a bachelor degree in business Administration in 1989 with an emphasis in Marketing. He climbed the corporate ladder earning the position of Western Regional Category Management Director for Nabisco Biscuit Co. He planned and strategically implemented the launch of the Snackwell product line, which was an extremely successful healthy snack alternative product that catapulted itself to 31% of total biscuit sales within three short months. He was awarded with an offer to join the upper management team, however, this required the need to relocate his young family, which he held first and foremost, and caused him to respectfully decline the offer.

Mr. Borg formulated the idea for a construction company in 1997. His concept consisted of building and installing the highest quality, value oriented redwood fences, decks, arbors, and retaining walls that the market had ever seen. Positioning his company with a white-collar attitude in the blue-collar arena, he has captured 55% of the market share in Northern California. He has proudly developed Borg Redwood Fences as the beacon of comparison in the industry, a name synonymous with quality and integrity. He now employs approximately 250 individuals across four locations running nearly 50 crews per day. Borg Redwood Fences is known for unmatched quality at reasonable prices with unexpected levels of sophisticated, consistent customer service.

In 2004, Mr. Borg built a 20,000 square foot, Leed Certified, building in Pleasanton, California. He continually pursued keeping the environment first during the decision process of the project. This is a commitment he operates by on a daily basis with his business. These conscious decisions have earned him awards from the Small Business Administration (SBA) and state and local governments. Some achievements include the deployment of solar panels on the roof of his facility which incorporates a 100KW photovoltaic (solar power) system that sustains the entire building including nine electric powered forklifts. Excess electricity is given back to the grid. He recycles all usable wood, previously considered waste, and produces wood chips that are colored and used in landscaping applications. Other recycled lumber is manufactured into lattice panels. He recently created an onsite Bio-diesel Production plant that converts waste vegetable oil into environmentally responsible fuel, completely powering 30 midsized diesel trucks. This project reduces approximately 7,000 gallons of diesel purchased each month at his Pleasanton facility.

He uses his "green" viable and profitable business model to educate other business owners how being green is not a nuisance but a profit center and the responsible thing to do.

Mr. Borg has proudly chosen to represent NanoTech Fuel Inc. and feels that the flagship product, eeFuel^®, has the capability of capturing the international market. The product is positioned in front of the two largest global trends, concern over the environment and the rising cost of fuel.

With his proven devotion to ethics and integrity, Mr. Borg feels that through his education, corporate and entrepreneurial experience, and his esteemed partners that he will be serving the entire organization as an integral part in launching and leading the management of NanoTech Fuel.


Dan Atkinson
National Sales Director

Dan Atkinson, National Sales Director of NanoTech Fuel Inc., is 44 years old and a businessman who has enjoyed the privilege of being married to his wife Lisa for 25 years. Like the rest of the Executive team, he is a devoted family man and is the proud father of three daughters who have blessed him with two granddaughters.

For the last 15 years, Dan has made his mark in the sales and marketing arena. In less than three years, Dan became one of the largest importers of reptiles in the United States. Private breeders everywhere looked to him to provide them with rare breeding stock. After the disaster of 9/11, the importation of animals into the U.S. was halted for nearly a year.

Dan quickly turned his focus toward the Network Marketing arena and over the past eight years, has built two organizations that include over 100,000 members. He is an accomplished speaker, as well as a mentor, to many in the Network marketing industry. Seeing an opportunity for many of his previous and future team members, he focused his attention on the fuel additive industry for the last three years. By doing so, he developed an “insiders” view of this blossoming industry and through analysis, now firmly believes that Fuel additives are the next primary trend in Network Sales and Marketing.

As the CEO and Founder of ForEarth, Dan built a team of successful marketers, and in less than eighteen months the company's net sales were twelve Million dollars. The company secured the sponsorship of two IRL Pro Series racing teams to utilize motor sports to gain product exposure.

In February 2008, Dan and his hand selected management team found what they believe to be the true X factor that so many people have been desperately seeking in today’s marketplace. They all agree that eeFuel^® is the best liquid fuel additive available today and in the future, and they have secured the exclusive rights to this product and are now in full swing to launch this to the Network Marketing arena.

Currently, thousands of distributors around the world have been massing together to be a part of what will be the best marketing story of the 21^st century.